The BVI has invested to revamp and restructure the International Finance Centre into a cutting-edge marketing body (BVI Finance) that is able to promote the financial services industry to the right stakeholders, through the right channels, and at the right time.
The activities of BVI Finance are being brought in line with the goal of the jurisdiction for a world-class marketing and promotion body. A new strategic plan is being designed to help steer BVI international finance efforts in the right direction. More emphasis is being placed on which stakeholders will be targeted, and how and when they will be targeted.
Much of this input will come from the private sector, which will work far more closely with the body going forward to ensure that it invests resources into the correct priorities.